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And. The Unknown.

Why Prepare? Why Now?

Growing Interest in Preparedness:

Approximately 80 million Americans (about 25% of the U.S. population) are engaged in some level of prepping activity.

40% Increase: Interest in survival prepping and emergency preparedness has surged by 40% in recent years, especially after major global events like the COVID-19 pandemic.80 Million Preppers:

Natural Disasters and Emergency Situations:

68% Likelihood: 68% of Americans believe that a natural disaster or emergency situation could impact them within the next five years.

$5 Billion Damage: Natural disasters cost the U.S. $95 billion annually on average.

Household Preparedness:

Only 39%: Only 39% of Americans have an emergency plan in place for their family.

70% of Homes: 70% of households have less than a 3-day supply of food and water.

Economic Instability:

40% of Americans: 40% of Americans cannot cover a $400 emergency expense, highlighting the need for financial preparedness.40% Fear Recession:

40% of U.S. adults believe a recession is likely within the next year, driving interest in financial preparedness and stockpiling essentials.

Rising Food Prices:

20% Increase: Food prices have risen by over 20% in the past two years, encouraging more people to focus on food storage and preservation.

1 in 5 Households: 1 in 5 households reports experiencing food insecurity, underscoring the importance of having a reliable food storage system.

Wilderness and Survival Skills:

30% of Americans: 30% of Americans have little to no survival skills, making educational resources on these topics highly valuable.

50% Increase in Interest: Courses and content related to wilderness survival have seen a 50% increase in demand in recent years.

Self-Defense and Security:

44% of Americans: 44% of Americans own at least one firearm, indicating a high interest in self-defense and security measures.

200% Spike: There has been a 200% spike in online searches for home security solutions and self-defense techniques over the last five years.

Alternative Energy:

30% Growth: The market for alternative energy solutions, such as solar panels and generators, has grown by 30% annually, reflecting the desire for off-grid living.

Emergency Preparedness in Education:

60% of Schools: 60% of schools in the U.S. do not have comprehensive emergency preparedness plans, pointing to a need for better preparedness education.

Community and Networking:

75% Prefer Community: 75% of preppers believe that community and networking are key to successful preparedness, highlighting the importance of forums and group activities.

Prepper Nut offers an extensive range of content that addresses all aspects of preparedness, from basic emergency planning to advanced survival skills.

Whether you are just starting or have been prepping for years, you’ll find tailored information that suits your needs.

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